INTRODUCTION

The first Ink World store opened in Nuneaton in May 2003  and the  franchise programme launched at the National Franchise Exhibition at the NEC in October 2004. Now, with a further twelve stores trading successfully, Ink World is rapidly establishing it's brand throughout the UK & Ireland and appeared at the National Franchise Exhibition at the NEC recently for the third year, where the eye-catching stand and attractive business proposition produced enormous interest from potential franchisees.

MASSIVE MARKET....

In the UK, 99.4% of businesses are estimated to have at least one printer, fax machine or photocopier with over 54% of households owning at least one PC. As most of these home computers have inkjet printers attached, the combined total requirement for replacement cartridges and toners creates a massive market  evaluated at £1.8 billion a year in the UK, which is growing at 5% each year. This business is largely recession-proof, with opportunities to save companies and individuals up to 80% off their printer cartridges. Furthermore, our highly competitive pricing structure creates an ever-increasing number of repeat customers, whilst attracting new business through targeted marketing and advertising. You can be part of this massive market by opening your own Ink World franchise store.

THE INK WORLD DIFFERENCE

Ink World is essentially about quality, competitiveness and extent of choice. Customers have the option of purchasing inkjet and laser cartridges, either new or re-manufactured, the latter resulting from advanced techniques that delivers a long-lasting capability which can even out-perform the original cartridge! Alternatively, customers can bring in their own inkjet cartridges and have them professionally refilled, using the latest refilling techniques, while they wait in our attractive comfortable stores. Ink World also provides a "one stop" facility for customers to purchase other consumable items, including copier toners, laser toners, fax supplies and specialist printing papers. Each Ink World store features a prominently displayed catalogue with over 20,000 products, enabling customers to purchase office stationery, equipment and furniture at discounted prices. Products are either delivered into the Ink World store or delivered directly to the customer on the next working day, reducing the need to hold excess stock but giving you the potential to attract sales from local businesses competing with the likes of Viking Direct and Staples.

TRAINING AND SUPPORT

Ink World offers an intensive five day training package at its head office, located in the heart of England.  The training package consists of full technical and commercial training, which is then backed up with a further period of on-site "hand holding" to ensure the franchisee is confident in the day-to-day running of their retail business. Following this, telephone support is provided during trading hours, and further training days are available for franchisees and their staff. The Intranet site also provides a valuable support forum, through which franchisees can discuss initiatives, make suggestions and receive technical support.

FINANCIAL INFORMATION

The total investment required is £29,500 plus VAT. Subject to status, the major banks offer Ink World franchisees business loan facilities of up to 60% (sometimes more) of the total requirement, including working capital. Typical liquid requirement is therefore around £14,000.

WHAT YOU GET FOR YOUR MONEY

Assignment of sole rights to a sizable area